The business intelligence (BI) and business performance management (BPM) software markets are transformed. Transactional-system vendors Oracle, SAP, IBM, and Microsoft now dominate the space. There is still room for smaller players to fill market niches, but the big guys are making a lot of promises — promises to seamlessly connect financial and nonfinancial information companywide with the budgeting, analytics, and reporting capabilities of the BPM-specific products they’ve purchased or introduced.
It’s the nirvana of performance management. So, when will it be reality?
The vendors are already releasing new products that span the gaps between their transactional and performance management offerings, suggesting that integration really isn’t much of a problem. But most BPM consultants agree that we’re looking at a timeline of a few years, at least, before the products are truly unified.
Data integration and security are two of the big reasons. A real-time link for data movement between two applications requires that all the data be mapped correctly. Two systems, designed for different purposes and different functions, often provide very different views of the same data. And the departments they’re designed to support may even define the same terms differently.
In a feature article for the March issue of BPM Magazine (which will be online next week), Mark Smith, CEO and EVP of Ventana Research, illustrates the potential for miscommunication in a company’s forecasting processes. “Sales may develop its revenue forecast based on the current pipeline,” he writes, “while finance creates an operating plan based on current-year budgets, marketing creates product forecasts based on its demand-shaping activities, and manufacturing plans based on its supply outlook. Additionally, each group will frame its forecast differently: Sales revenue forecasts will break down by region and customer, the marketing team will forecast in unit sales by product line, financial forecasts will be measured in currency by internal organizational unit, and manufacturing forecasts will be delineated in units by SKU and part number.”
Smith is making the case for a software system that unifies financial and nonfinancial performance information companywide. But he’s inadvertently also making the point that data unification is an extremely complicated process for the vast majority of organizations.
On top of data reconciliation challenges are security concerns. Everyone in the company shouldn’t have access to all the information that a grand, overarching performance management system encompasses. As data moves between BPM, CRM, supply-chain management, ERP, human capital management, and other systems, the access rights of individual users (or groups) need to move with it. It’s not surprising, then, that consulting on performance management software implementations often costs as much as the software itself — even when the software focuses only on the financials.
A BPM product offering that spans both financial and nonfinancial information, and that ties seamlessly into ERP and other transactional systems, is clearly a smart goal for vendors. But getting there won’t be simple. After big spending to acquire sophisticated performance management technologies, the transactional-system vendors are now fighting tooth and nail over BPM customers.
The unification ideal is alluring, but buyers should be cautious and should ask pointed questions about data integration and security challenges, and they should talk to current customers of the vendors on their shortlist about how seamless connections between financial and nonfinancial systems really are.
As Andrew Jorgensen, senior partner with Pinnacle Group Worldwide, writes in another article for the March BPM Magazine,”As the dust settles [from the market’s extensive M&A], now is a great time for companies to evaluate their information goals and assets, and to choose a performance management strategy that will meet those objectives.” But smart buyers will keep in mind that out-of-the-box remedies for integration challenges can’t help but take time.