Everyone who was shopping for business performance management (BPM) software — or on the BPM Express subscriber list — last year knows that the market experienced a dramatic, fundamental shift as large ERP vendors purchased the biggest players in performance management. That was the big news in 2007.
This year, the vendors involved in this earth-shaking M&A have been working furiously on integration, while the smaller suppliers of this software have been working furiously on distinguishing themselves. Meanwhile, the question remains: Where will performance management software buyers come out as the vendors race to gain competitive positioning? And when vendors spend their energy sniping at one another, will buyers feel their BPM initiatives are getting caught in the crossfire? Answering these questions may be the big news story of 2008.
The vendor making the most noise this month is Oracle, which released a new performance management suite that integrates former Hyperion BPM products with Oracle Fusion Middleware and the Oracle E-Business Suite. The Product Briefs section provides more information about the functionality of the Oracle Enterprise Performance Management System and the related release of a Hyperion Profitability and Cost Management application.
Not too surprisingly, Oracle calls its new EPM System “the industry’s most comprehensive, fully integrated suite of EPM solutions.” Even less surprisingly, SAP/Business Objects disagrees with that assessment. Sanjay Poonen, the executive vice president and general manager of performance optimization applications for Business Objects, responded to the Oracle release by stating, “Oracle is playing catch up to us on our vision about the importance of combined EPM, GRC [governance, risk, and compliance], and BI. Business Objects is the only vendor today that offers a complete vision and solution portfolio which unifies EPM, GRC, and BI.”
Such language is understandable; after all, these vendors are trying to establish new, joint brands in a market currently marked by confusion. But this kind of marketing noise only adds to that confusion, which means it’s counterproductive for many organizations that these vendors want to woo. It’s not that Oracle and SAP shouldn’t be working to integrate the products that they spent a pretty penny to own. It’s in everyone’s interest for BPM systems to run as efficiently, and to be as easy to install, as possible. But in my experience, there are an awful lot of companies that still stand to reap big benefits from the most basic BPM functionality.
I recently spoke with two organizations that exemplify this point. Both have implemented performance management software in the past two years, and both are pleased with the results. One is a relative newcomer to the insurance industry that, until very recently, used only Excel for financial planning and reporting activities. The company is in the process of implementing a system that will function as a back-end data storage engine for its BPM processes, while retaining an Excel-like front end. By implementing a more efficient, streamlined BPM system, the company has reduced the number of individually stored formulas it uses for performance management-related calculations from 840,000 to 754. The numbers are dramatic, but the explanation is simple. The BPM product this company selected stores formulas in a central repository, so a formula does not have to be re-entered in a new spreadsheet cell every time it is used in a new calculation.” This product may not offer all the bells and whistles of Hyperion/Oracle or Business Objects/SAP — but think how many more mistakes the company would be likely to make in its forecasting, planning, and reporting processes if individuals were entering 840,000 formulas versus 754!
Another company I talked with in the past month has implemented software from a different, but also small, BPM vendor. This organization is in the food-production business, and it’s currently facing a rapidly changing financial landscape. Like the insurer, it recently shifted its financial planning and management reporting processes away from Excel to escape some specific pain points of a cumbersome spreadsheet-based process. This food producer went with a smaller vendor in large part because of the urgency with which it needed to replace Excel. Its vice president of finance told me, point blank, “I will probably get into some preconceived notions here, but it seems to me that the bells and whistles of a lot of the more established budgeting packages add complexity in terms of time to implement and in terms of users being able to pick them up and go.”
For companies running ERP systems from Oracle or SAP, the integration of BPM and transaction data is likely to be a key selling point. And for large organizations running many different ERP systems, data integration is absolutely essential if a performance management software implementation is to have any hope of success. Nevertheless, innumerable organizations are still handling budgeting, reporting, and related processes in Excel spreadsheets. As sniping among Oracle, SAP, and others introduces even more confusion into the market, some prospective customers may decide to postpone purchase decisions until the big guys sort themselves out. And that would be a shame. For many businesses, particularly midsize and smaller organizations, implementing something today may offer big benefits. How much a particular organization could benefit from performance management software depends on a variety of factors, but the confusing marketing noise coming out of the big guys should not muddy that basic analysis.